It’s always wonderful to see how much our volunteer programs mean to volunteers and even more exciting to collaborate with like-minded volunteers on meaningful projects, such as the paper abstract on which our Director of African Operations, Alice Baker, and a former volunteer, David Schmidtke, collaborated that was accepted into the Academy of Marketing Science Annual Conference. This is a huge achievement for us and our volunteers who helped!
Last June, we were joined by David, a volunteer from Australia with a background in Social Marketing. With David’s help, we organised a series of education days at the local hall for all the children from the local primary school with whom we work during term times. Each of the three days had different environmental focuses, the first being healthy eating, the second recycling and the last water consumption and hygiene. In order to determine the impact of these days on the behaviour of the children and also their base knowledge, we conducted surveys with them before and after the event.
Since then we have analysed the results of the study and written a paper on our findings, the abstract of which has been accepted for publication at the 2017 Academy of Marketing Science Annual Conference. This is super exciting for us as it enables the Cape Town Research and Conservation Initiative, in collaboration with Griffith University, to spread the word on the community work that we are doing in Langebaan and the need for improved environmental and hygiene education. It also shows the effectiveness of a day-long workshop and the potential for this method be continued into further study to positively influence behaviour change.
Please click here to read the full paper: